Mark

Good discovery leads to better results

This may sound obvious, but a good discovery phase leads to better digital solutions. It’s certainly true in our experience. But the...

Mark

Under the microscope: user testing menus

When using a website menu on a mobile device, how exactly does the user get to a landing page? Click on the heading? The chevron icon? Do...

Wieteke

Engaging people with game elements and mechanics

As a User Experience designer, one of my main tasks is to make it easy for users to achieve their goals and perform their tasks using the...

Ernout

Sentiment sketches for customer discovery

On a recent project for a large university, they had a problem. Not the main problem: that of needing to update their website and...

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