MarkMar 8, 20213 minStrategyGood discovery leads to better resultsThis may sound obvious, but a good discovery phase leads to better digital solutions. It’s certainly true in our experience. But the...
MarkFeb 8, 20195 minProduct DevelopmentUnder the microscope: user testing menus When using a website menu on a mobile device, how exactly does the user get to a landing page? Click on the heading? The chevron icon? Do...
WietekeJan 31, 20196 minProduct DevelopmentEngaging people with game elements and mechanicsAs a User Experience designer, one of my main tasks is to make it easy for users to achieve their goals and perform their tasks using the...
ErnoutDec 22, 20185 minProduct DevelopmentSentiment sketches for customer discoveryOn a recent project for a large university, they had a problem. Not the main problem: that of needing to update their website and...